<\/strong><\/p>\n\n\n\nIf the elements in the blurred main image can still be seen and understood, they pass the test (and are then mobile ready). <\/strong><\/p>\n\n\n\nThe test serves as a crucial indicator of our success in highlighting the primary motivations for purchasing a product to the customer. Should these motivations become impossible to see under blurring, it signals a significant issue: they are neither big enough or clear enough (or both). <\/strong><\/p>\n\n\n\nHave a look at the below example:<\/p>\n\n\n\nWe’ve got a package of Dove soap. In the original packshot, we can clearly see that there are elements on the packaging that are quite small. When we blur the image, they become impossible to see. Some elements are still visible, like the \u201cWho\u201d <\/strong>(Dove) and the \u201cWhat<\/strong>\u201d (Soap), but \u201cHow\u201d <\/strong>and \u201cWhich\u201d <\/strong>fail the test.<\/p>\n\n\n\nIn the second image, the item has been optimized for mobile search. Everything is bigger, bolder, and when you apply the same blur to it, all of the elements are still visible and understandable.<\/p>\n\n\n\nWhere\u2019s the value?<\/strong>\nMake it easier for people to find what they’re looking for (Easier navigation)<\/li>\n\n\n\n Boost sales across all types of devices (Increased sales)<\/li>\n\n\n\n Cut down on mistakes where shoppers add the wrong item to their cart (Reduced errors)<\/li>\n\n\n\n Reduce time spent on design for brands, retailers, and agencies (Less design time)<\/li>\n\n\n\n Make sure things are shown in a more uniform way (Consistent presentation)<\/li>\n\n\n\n Make the pictures of products look better (Enhanced product appeal) <\/li>\n\n\n\n Reduce returns, & customer unhappiness (Fewer returns)<\/li>\n\n\n\n Be optimized for an expanding market (Prepared for mobile)<\/li>\n<\/ul>\n\n\n\nA Few More Excellent Things to Try: <\/strong><\/p>\n\n\n\n\nIf there\u2019s a search term you\u2019re trying to target, make that the biggest and boldest part of the image. Customers typing in search term will be instantly rewarded by seeing the exact phrase represented in the image.<\/li>\n\n\n\n 3D Renders are a great way to show a crisp clean image without artifacts or blurring<\/li>\n\n\n\n Changing the main image to be more mobile friendly \u2013 within reason \u2013 is not black hat (even if the actual product looks slightly different). Remember, Amazon likes money and obsesses about \u2013 more than anything else \u2013 the customer experience<\/li>\n\n\n\n If the main image you upload gets suppressed, simply upload your old one or make edits to your new one and try again<\/li>\n\n\n\n Use big, bold letters and bright, vibrant colors<\/li>\n\n\n\n There are additional things you can test inside of a main image that go beyond the scope of the 4W\u2019s and may have some value. <\/li>\n\n\n\n Clear benefit\/callout on a non-existent hang tag<\/li>\n\n\n\n Lifestyle Images (Images that are not a white background, but instead show the product in-use)<\/li>\n\n\n\n Add-ins (images that have extra stuff, not just the product as is)