{"id":8708,"date":"2022-08-08T21:05:36","date_gmt":"2022-08-08T21:05:36","guid":{"rendered":"https:\/\/staginggembah.wpengine.com\/?post_type=events&#038;p=8708"},"modified":"2025-04-03T12:09:04","modified_gmt":"2025-04-03T17:09:04","slug":"global-sources-virtual-summit-may-2022","status":"publish","type":"events","link":"https:\/\/gembah.com\/events\/global-sources-virtual-summit-may-2022\/","title":{"rendered":"Global Sources Virtual Summit \u2013 Branding &#038; Product Development"},"content":{"rendered":"\r\n<div id=\"primary-hero-blockblock_62f17a405a3c8\" class=\"primary-hero-block hero-container block\">\r\n\r\n    <div class=\"main-margin outer-container\">\r\n\r\n        <div class=\"inner-container\">\r\n\r\n            <p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/gembah.com\/\">Home<\/a><\/span><\/span><\/p>\r\n            <div class=\"divider top\"><\/div>\r\n\r\n            <div class=\"text-container\">\r\n\r\n                \r\n\r\n                <h1>Global Sources Virtual Summit \u2013 2022 May Edition: Branding &amp; Product Development<\/h1>\n\r\n                \r\n                    <div class=\"wpb_text_column wpb_content_element vc_custom_1652971752840 h1-title h1-new\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>Register for free and watch Neil Macqueen and his virtual session \u201cCompetitive Advantage through Product Development\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\r\n                \r\n                                    <a class=\"primary-cta\"\r\n                       href=\"https:\/\/web.cvent.com\/event\/528d2d7f-a4ba-459f-a654-3c7e28e362ed\/summary\">Register Now<\/a>\r\n                \r\n            <\/div>\r\n\r\n            <div class=\"divider bottom\"><\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n        \r\n    <\/div>\r\n\r\n<\/div>\n\n\n<div id=\"text-editorblock_62f17a755a3c9\" class=\"text-editor block\">\n\n    <div class=\"outer-container main-margin\">  \n     \n        <h2>About the Event<\/h2>\n<h3>Competitive Advantage through Product Development with Neil Macqueen, Head of Design, Gembah<\/h3>\n<p>Tuesday,\u00a0<span data-rich-links=\"{&quot;dat_df&quot;:{&quot;fres_frt&quot;:1,&quot;dfie_ts&quot;:{&quot;tv&quot;:{&quot;tv_s&quot;:1653393600,&quot;tv_n&quot;:0}},&quot;dfie_l&quot;:&quot;en&quot;,&quot;dfie_p&quot;:{&quot;fres_frt&quot;:0,&quot;tres_tv&quot;:&quot;MMM d, y&quot;},&quot;dfie_dt&quot;:&quot;May 24, 2022&quot;,&quot;dfie_pt&quot;:3},&quot;type&quot;:&quot;date&quot;}\">May 24, 2022<\/span>\u00a0at\u00a04:40pm HKT\/3:30am CST<\/p>\n<p>Margins are already thin and in an increasingly competitive selling ecommerce landscape, you will need to do more than differentiate your product by slapping a new label on it.\u00a0 Product innovation and differentiation will become the difference between having minimal success online and being able to scale and grow revenue for your business.\u00a0 With innovative and imaginative products you can continue to grow your company, gain market share and encourage customer loyalty.<\/p>\n<p>Topics:<\/p>\n<ul>\n<li aria-level=\"1\">Product differentiation in ecommerce<\/li>\n<li aria-level=\"1\">What is the benefit of updating and differentiating a products design<\/li>\n<li aria-level=\"1\">Solving for real user needs<\/li>\n<li aria-level=\"1\">Insights driven product development<\/li>\n<li aria-level=\"1\">How to execute product differentiation successfully<\/li>\n<\/ul>\n        \n    <\/div>\n\n\n<\/div>\n\n     \r\n     \r\n                                         \r\n            \r\n                                         \r\n            \r\n                                         \r\n            \r\n                         \r\n                 \r\n         \r\n    \r\n\r\n<div id=\"related-content-blockblock_62f17a905a3ca\" class=\"related-content-block related-content block\">\r\n\r\n    <div class=\"main-margin outer-container\">\r\n\r\n        <div class=\"section-header\">\r\n\r\n            <h2>\r\n\r\n                Resource Center\r\n            <\/h2>\r\n\r\n            <h3>\r\n\r\n                Related Content\r\n            <\/h3>\r\n\r\n            <p>\r\n                Learn more about every step of the product development journey with our library of helpful resources. View the latest ebooks, webinars, blogs, and case studies from Gembah\u2019s Experts.                \r\n            <\/p>\r\n       \r\n        <\/div>\r\n\r\n\r\n        <div class=\"featured-related-outer\">\r\n\r\n\r\n            <div class=\"related-items-container\">\r\n\r\n                \r\n                    <div class=\"related-item\">\r\n                    \r\n                        <a href=\"https:\/\/gembah.com\/blog\/crowdfunding-for-product-launch-how-to-raise-money-before-you-manufacture\/\"><img decoding=\"async\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2026\/01\/crowdfunding-for-product-launch-how-to-raise-money-before-you-manufacture-694f6215c789a-768x432.webp\" alt=\"\" \/><\/a>\r\n\r\n                        <div class=\"related-inner\">\r\n\r\n                            <span class=\"post-type\">\r\n\r\n                                Blog\r\n                            <\/span>\r\n\r\n                            <a href=\"https:\/\/gembah.com\/blog\/crowdfunding-for-product-launch-how-to-raise-money-before-you-manufacture\/\">\r\n\r\n                                <h2>\r\n\r\n                                    Crowdfunding for Product Launch: How to Raise Money Before You Manufacture\r\n                                <\/h2>\r\n\r\n                            <\/a>\r\n\r\n                            <p>\r\n\r\n                                Crowdfunding for product launch offers a powerful way to validate your idea, build an audience, and secure funding simultaneously. But here&#8217;s the reality most creators discover too late: campaigns fail because the product itself isn&#8217;t ready for manufacturing, not because the marketing was weak. Before you commit to a Kickstarter or Indiegogo campaign, you need &#8230; <a title=\"Product Branding for Small Business: When It Matters (and When It Doesn&#8217;t)\" class=\"read-more\" href=\"https:\/\/gembah.com\/blog\/product-branding-for-small-business-when-it-matters-and-when-it-doesnt\/\" aria-label=\"More on Product Branding for Small Business: When It Matters (and When It Doesn&#8217;t)\">Read more<\/a>\r\n                            <\/p>\r\n\r\n                            <div class=\"related-footer\"> \r\n\r\n                                 <a href=\"https:\/\/gembah.com\/blog\/crowdfunding-for-product-launch-how-to-raise-money-before-you-manufacture\/\">Read<\/a>    \r\n\r\n                            <\/div>\r\n\r\n                        <\/div>\r\n                                            \r\n                    <\/div>    \r\n\r\n                \r\n                    <div class=\"related-item\">\r\n                    \r\n                        <a href=\"https:\/\/gembah.com\/case-studies\/the-hangout\/\"><img decoding=\"async\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2026\/01\/the_hangout_logo-768x364.webp\" alt=\"\" \/><\/a>\r\n\r\n                        <div class=\"related-inner\">\r\n\r\n                            <span class=\"post-type\">\r\n\r\n                                Case Study\r\n                            <\/span>\r\n\r\n                            <a href=\"https:\/\/gembah.com\/case-studies\/the-hangout\/\">\r\n\r\n                                <h2>\r\n\r\n                                    The Hangout: A Magnetic Leap from Everyday Hassles to Effortless Leisure\r\n                                <\/h2>\r\n\r\n                            <\/a>\r\n\r\n                            <p>\r\n\r\n                                How Gembah helped The Hangout bring a magnetic outdoor accessory to life\u2014from industrial design and sourcing to sampling and production readiness.\r\n                            <\/p>\r\n\r\n                            <div class=\"related-footer\"> \r\n\r\n                                 <a href=\"https:\/\/gembah.com\/case-studies\/the-hangout\/\">Read<\/a>    \r\n\r\n                            <\/div>\r\n\r\n                        <\/div>\r\n                                            \r\n                    <\/div>    \r\n\r\n                \r\n                    <div class=\"related-item\">\r\n                    \r\n                        <a href=\"https:\/\/gembah.com\/blog\/product-branding-for-small-business-when-it-matters-and-when-it-doesnt\/\"><img decoding=\"async\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2025\/11\/people-color-swatches-768x432.webp\" alt=\"\" \/><\/a>\r\n\r\n                        <div class=\"related-inner\">\r\n\r\n                            <span class=\"post-type\">\r\n\r\n                                Blog\r\n                            <\/span>\r\n\r\n                            <a href=\"https:\/\/gembah.com\/blog\/product-branding-for-small-business-when-it-matters-and-when-it-doesnt\/\">\r\n\r\n                                <h2>\r\n\r\n                                    Product Branding for Small Business: When It Matters (and When It Doesn&#8217;t)\r\n                                <\/h2>\r\n\r\n                            <\/a>\r\n\r\n                            <p>\r\n\r\n                                Product branding for small business starts with a hard truth: you don&#8217;t always need it on day one. If you&#8217;re launching a simple product to test market demand or white-labeling an existing item, a full brand identity might be overkill. But if you&#8217;re building something meant to last, competing in a crowded space, or planning &#8230; <a title=\"Product Branding for Small Business: When It Matters (and When It Doesn&#8217;t)\" class=\"read-more\" href=\"https:\/\/gembah.com\/blog\/product-branding-for-small-business-when-it-matters-and-when-it-doesnt\/\" aria-label=\"More on Product Branding for Small Business: When It Matters (and When It Doesn&#8217;t)\">Read more<\/a>\r\n                            <\/p>\r\n\r\n                            <div class=\"related-footer\"> \r\n\r\n                                 <a href=\"https:\/\/gembah.com\/blog\/product-branding-for-small-business-when-it-matters-and-when-it-doesnt\/\">Read<\/a>    \r\n\r\n                            <\/div>\r\n\r\n                        <\/div>\r\n                                            \r\n                    <\/div>    \r\n\r\n                \r\n            <\/div>\r\n            \r\n            \r\n        <\/div>\r\n\r\n    <\/div>\r\n\r\n<\/div>","protected":false},"featured_media":8709,"template":"","topics":[15],"class_list":["post-8708","events","type-events","status-publish","has-post-thumbnail","hentry","topics-product-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v23.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Global Sources Summit: Branding &amp; Product Development<\/title>\n<meta name=\"description\" content=\"Register for free and watch Neil Macqueen and his virtual session \u201cCompetitive Advantage through Product Development\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gembah.com\/events\/global-sources-virtual-summit-may-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Global Sources Virtual Summit \u2013 Branding &amp; Product Development\" \/>\n<meta property=\"og:description\" content=\"Looking to research, design, or manufacture your next product? 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