{"id":8948,"date":"2021-04-16T18:27:12","date_gmt":"2021-04-16T18:27:12","guid":{"rendered":"https:\/\/staginggembah.wpengine.com\/blog\/the-value-and-types-of-product-research\/"},"modified":"2025-03-25T11:15:54","modified_gmt":"2025-03-25T16:15:54","slug":"the-value-and-types-of-product-research","status":"publish","type":"post","link":"https:\/\/gembah.com\/blog\/the-value-and-types-of-product-research\/","title":{"rendered":"The Final Hour: The Value and Types of Product Research (with Tips)"},"content":{"rendered":"<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/iInZugcGbUA\" width=\"100%\" height=\"415\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Are you considering launching a product or already have one and want to add to your portfolio? Before you hit the floor running, you need to know where you\u2019re going, how you\u2019re going to get there, and if it makes sense to even try.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this recording of The Final Hour, we discuss high-level strategies, business models and tools you can <a href=\"\/free-research\/\">use to research<\/a> how to identify the right products to sell across a number of platforms and find the ideal manufacturers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll learn:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The top 5 key research categories to consider<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The 8 best free resources for research<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to identify a product opportunity\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The 5 Pillars in product research<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to find the perfect supplier<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why you should leverage multiple tools, like Helium 10, BlackBox, Google Trends, and Keepa, at the same time<\/span><\/li>\n<\/ul>\n<div class=\"banner\">\r\n    <div class=\"title\">\r\n        <span class=\"light\">Launch Your Product Faster<br> with<\/span>\r\n        <span class=\"bold\">Gembah<\/span>\r\n    <\/div>\r\n    <div class=\"subtitle\">\r\n        <span>1000\u2019s of vetted factories, designers, and experts are a few clicks away!<\/span>\r\n    <\/div>\r\n    <a href=\"\/expert-help\/\" target=\"_blank\" class=\"cta-button\">Get Started Now<\/a>\r\n<\/div>\r\n<style>\r\n    .banner {\r\n        background-color: #0692FB;\r\n        background-image: radial-gradient(rgba(255, 255, 255, 0.07) 1.6px, transparent 1px);\r\n        background-size: 7px 7px;\r\n        color: #ffffff;\r\n        padding: 30px;\r\n        text-align: center;\r\n        font-family: Arial, sans-serif;\r\n        border-radius: 12px;\r\n        max-width: 540px;\r\n        margin: 20px auto 40px;\r\n        box-shadow: 0px 8px 16px rgba(0, 0, 0, 0.2);\r\n        display: inline-block;\r\n    }\r\n\r\n    .banner .title {\r\n        font-family: 'Poppins', sans-serif;\r\n        font-size: 28px;\r\n        margin: 5px 20px 0;\r\n        text-shadow: 1px 1px 4px rgba(0, 0, 0, 0.2);\r\n        line-height: 1.2;\r\n        color:#ffffff!important;\r\n    }\r\n\r\n    .banner .title .light {\r\n        font-weight: 400;\r\n    }\r\n\r\n    .banner .title .bold {\r\n        font-weight: 900;\r\n    }\r\n\r\n    .banner .subtitle {\r\n        font-family: 'Jost', sans-serif;\r\n        font-size: 18px;\r\n        font-weight: 400;\r\n        line-height: 1.25;\r\n        margin: 14px 60px 20px;\r\n        text-shadow: 1px 1px 4px rgba(0, 0, 0, 0.2);\r\n        word-spacing: 0.8px;\r\n        color:#ffffff!important;\r\n    }\r\n\r\n    \/* More specific selector with !important overrides *\/\r\n    .banner a.cta-button {\r\n        background-color: #fdbc52 !important;\r\n        color: #1e1e1e !important;\r\n        font-family: 'Jost', sans-serif !important;\r\n        font-size: 20px !important;\r\n        font-weight: 900 !important;\r\n        padding: 9px 19px !important;\r\n        border-radius: 6px !important;\r\n        margin: 15px 0 10px !important;\r\n        cursor: pointer !important;\r\n        text-decoration: none !important;\r\n        display: inline-block !important;\r\n        transition: background-color 0.3s ease !important;\r\n        box-shadow: 0px 6px 12px rgba(0, 0, 0, 0.3) !important;\r\n    }\r\n\r\n    .banner a.cta-button:hover {\r\n        background-color: #e6a946 !important;\r\n    }\r\n\r\n    @media (max-width: 600px) {\r\n        .banner {\r\n            max-width: 90%;\r\n            margin: 20px auto;\r\n        }\r\n\r\n        .banner .title {\r\n            font-size: 20px;\r\n            margin: 0px 0;\r\n        }\r\n\r\n        .banner .subtitle {\r\n            font-size: 16px;\r\n            font-weight: 500;\r\n            margin: 20px 20px 0;\r\n            margin-bottom: 30px;\r\n        }\r\n\r\n        .banner a.cta-button {\r\n            font-size: 16px !important;\r\n            padding: 10px !important;\r\n            width: 100% !important;\r\n        }\r\n    }\r\n<\/style>\r\n\n<h2><span style=\"font-weight: 400;\">About our guest:<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Our guest, Eric Howard, will lead you through the questions you should ask yourself and the tools to use to find the answers. This is a must-see for any entrepreneur, eCommerce reseller, or product-focused small business that wants to increase their brand value.<\/span><\/p>\n<p>Eric launched his first private label brand in 2016 and sold it a year later to a private merchandising company. Since then, he has launched multiple brands generating a combined $6M across Amazon, Walmart, and Shopify.<\/p>\n<p>After a successful IndieGogo campaign, he started working with Gembah to bring custom products to the market. In addition, he helps clients develop and grow their own eCommerce private label brands on global marketplaces. Some key areas of focus are product and category research, overseeing P&amp;L and cash flow, supply chain logistics, hiring, multi-channel marketing and profitability KPIs.<\/p>\n<h2><span style=\"font-weight: 400;\">About your host:<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"\/about-us\/team\/\" data-wpil=\"url\">Steven Blustein<\/a> is an entrepreneur\/innovator extraordinaire and the Co-Founder of both Gembah Inc and <a href=\"https:\/\/pridebites.com\" target=\"_blank\" rel=\"noopener\">PrideBites<\/a> Pet Products. He is an expert in product development and supply chain strategy. Over his career, Blustein has owned and operated businesses that have designed, manufactured and sold millions of consumer products from all over the world. He is well versed in foreign manufacturing strategy and has participated in every aspect of the product creation journey.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2016, Blustein was backed by two Sharks, Lori Grenier and Robert Herjavec, on <a href=\"https:\/\/abc.com\/shows\/shark-tank\" target=\"_blank\" rel=\"noopener\">ABC\u2019s Shark Tank<\/a>, and was a previous recipient of the Pet Industry 40 under 40 award. Blustein graduated from the University of Kansas with his Masters in Tax and is trilingual in English, Chinese and Spanish. Steven is married to his beautiful wife Kellie, and together they have a son, JB and two furry children named, Mona and Minnie.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you considering launching a product or already have one and want to add to your portfolio? Before you hit the floor running, you need to know where you\u2019re going, how you\u2019re going to get there, and if it makes sense to even try. In this recording of The Final Hour, we discuss high-level strategies, &#8230; <a title=\"The Final Hour: The Value and Types of Product Research (with Tips)\" class=\"read-more\" href=\"https:\/\/gembah.com\/blog\/the-value-and-types-of-product-research\/\" aria-label=\"More on The Final Hour: The Value and Types of Product Research (with Tips)\">Read more<\/a><\/p>\n","protected":false},"author":14,"featured_media":7329,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"topics":[17],"class_list":["post-8948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","topics-product-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v23.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Final Hour: The Value and Types of 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