{"id":8975,"date":"2022-04-04T10:48:14","date_gmt":"2022-04-04T10:48:14","guid":{"rendered":"https:\/\/staginggembah.wpengine.com\/blog\/product-lifecycle-management\/"},"modified":"2024-11-04T12:04:19","modified_gmt":"2024-11-04T18:04:19","slug":"product-lifecycle-management","status":"publish","type":"post","link":"https:\/\/gembah.com\/blog\/product-lifecycle-management\/","title":{"rendered":"Build a Competitive Edge With Product Lifecycle Management"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">There are tons of moving parts in the process of creating and selling a product. At every step, information is created that needs to be captured and shared \u2014 a <\/span><i><span style=\"font-weight: 400;\">lot<\/span><\/i><span style=\"font-weight: 400;\"> of information. The industry developed product lifecycle management (PLM) to provide a way of managing the information generated over the lifespan of a product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Successful product companies incorporate PLM processes to increase the quality of their products and improve their bottom line. Anyone involved in product development should understand PLM so you and your company can get the most from its implementation. This article will help you understand product lifecycle management, why so many companies use it, and how to get the most out of PLM.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/gembah.com\/blog\/product-lifecycle-management\/#What_Is_Product_Lifecycle_Management\" title=\"What Is Product Lifecycle Management?\">What Is Product Lifecycle Management?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/gembah.com\/blog\/product-lifecycle-management\/#Components_of_a_Product_Lifecycle_Management_System\" title=\"Components of a Product Lifecycle Management System\">Components of a Product Lifecycle Management System<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/gembah.com\/blog\/product-lifecycle-management\/#Transferring_Information_Between_Stages\" title=\"Transferring Information Between Stages\">Transferring Information Between Stages<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/gembah.com\/blog\/product-lifecycle-management\/#What_Are_the_Benefits_of_Product_Lifecycle_Management\" title=\"What Are the Benefits of Product Lifecycle Management?\u00a0\">What Are the Benefits of Product Lifecycle Management?\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/gembah.com\/blog\/product-lifecycle-management\/#1_Shorten_Time_to_Market\" title=\"1. Shorten Time to Market\">1. Shorten Time to Market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/gembah.com\/blog\/product-lifecycle-management\/#2_Reduce_Costs\" title=\"2. Reduce Costs\">2. Reduce Costs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/gembah.com\/blog\/product-lifecycle-management\/#3_Increase_Productivity\" title=\"3. Increase Productivity\">3. Increase Productivity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/gembah.com\/blog\/product-lifecycle-management\/#4_Decrease_Compliance_Issues\" title=\"4. Decrease Compliance Issues\">4. Decrease Compliance Issues<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/gembah.com\/blog\/product-lifecycle-management\/#5_Improve_Product_Quality\" title=\"5. Improve Product Quality\">5. Improve Product Quality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/gembah.com\/blog\/product-lifecycle-management\/#6_Provide_Product_Insight\" title=\"6. Provide Product Insight\">6. Provide Product Insight<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/gembah.com\/blog\/product-lifecycle-management\/#7_Reduce_the_Frequency_of_Fumbled_Information_Handoffs\" title=\"7. Reduce the Frequency of Fumbled Information Handoffs\">7. Reduce the Frequency of Fumbled Information Handoffs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/gembah.com\/blog\/product-lifecycle-management\/#Making_Product_Lifecycle_Management_Work_for_Your_Product\" title=\"Making Product Lifecycle Management Work for Your Product\">Making Product Lifecycle Management Work for Your Product<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Product_Lifecycle_Management\"><\/span><b>What Is Product Lifecycle Management?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-5750\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2022\/07\/person-drawing-a-line-graph.jpeg\" alt=\"Product lifecycle management: person drawing a line graph\" width=\"700\" height=\"467\" \/>The dominant professional organization in this area, ASME, <\/span><a href=\"https:\/\/asmedigitalcollection.asme.org\/computingengineering\/article\/4\/4\/279\/462846\/From-Engineering-Information-Management-EIM-to\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">defines PLM<\/span><\/a><span style=\"font-weight: 400;\"> as \u201ca systems perspective to facilitate the efficient use, dissemination, creation, and change of product-related information through representations that efficiently capture engineering semantics.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s a lot of buzzwords. Let\u2019s try and break that down into something more practical.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every product you make and sell has a lifecycle. It starts with an idea and finishes when the customer either throws out, recycles, or reuses the product. The idea behind PLM is to capture all information about the product throughout its entire life.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before PLM, each person, team, or company kept the information needed for their step and passed along information.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The American Motors Corporation (AMC) <\/span><a href=\"https:\/\/www.globaluniversityalliance.org\/research\/product-lifecycle-management\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">developed the initial concept<\/span><\/a><span style=\"font-weight: 400;\"> for PLM in the 1980s. They were a small automotive company and needed a competitive advantage. So they started tracking their products from initial concept to end-of-life. Moving from shuffling paper bill of materials documents to an integrated software system was a game-changer for them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When Chrysler acquired AMC, they quickly saw the advantages of this approach. They liked it so much that they applied it to their entire product line and soon became the lowest-cost auto manufacturer in North America. Other companies soon took note, and by the turn of the century, PLM became a standard way to integrate processes and data into an \u201cinformation backbone\u201d for an entire company and its supply chain.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To better understand product lifecycle management, you need to understand the steps in a product\u2019s journey from inception through product launch till end-of-life. The first three steps are part of the <\/span><a data-wpil=\"url\" href=\"https:\/\/gembah.com\/blog\/new-product-development\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">new product development<\/span><\/a><span style=\"font-weight: 400;\"> (NPD) process and the last two deal with what happens after the product is sold.\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Product conceptualization:<\/b><span style=\"font-weight: 400;\"> Conduct market, product, and customer research, capture customer needs, define product requirements, carry out ideation to create the basic product concept.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Product design:<\/b><span style=\"font-weight: 400;\"> Flesh out the product and create a complete design that is ready for manufacturing.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Production and distribution:<\/b><span style=\"font-weight: 400;\"> Set up and carry out procurement, manufacturing, and distribution to customers.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Service and support: <\/b><span style=\"font-weight: 400;\">Track any service and support provided for the product. This can be done for the entire product line, or if value-added, tracked by serial number.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Retirement: <\/b><span style=\"font-weight: 400;\">Capture what happened to the product when the customer stopped using it, especially if it was recycled or returned for reuse.\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Think of PLM as a way to capture and manage the information created as part of each of the steps above.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Components_of_a_Product_Lifecycle_Management_System\"><\/span><b>Components of a Product Lifecycle Management System<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A company\u2019s PLM systems consist of a variety of tools. The most common are:<\/span><\/p>\n<ul>\n<li><b>Systems engineering (SE):<\/b><span style=\"font-weight: 400;\"> Describes the desired and measured system-level behavior of the product.<\/span><\/li>\n<li><b>Product and portfolio management (PPM):<\/b><span style=\"font-weight: 400;\"> Stores and connects requirements, performance, risks, and opportunities across your product portfolio.<\/span><\/li>\n<li><b>Computer aided design (CAD): <\/b><span style=\"font-weight: 400;\">Creates and stores documentation of your product\u2019s design.<\/span><\/li>\n<li><b>Manufacturing process management (MPM): <\/b><span style=\"font-weight: 400;\">Plans and monitors your manufacturing.\u00a0<\/span><\/li>\n<li><b>Product data management (PDM):<\/b><span style=\"font-weight: 400;\"> Links all of the information under a document management system with change management control.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The manufacturing industry loves their two- to four-letter acronyms. You need to remember that each of these is a software tool with a database that stores product information for a given step, and they are tied together in your product data management system. Other tools, like your customer relationship management (CRM), supply chain management (SCM), or enterprise resource planning (ERP) tools, may be integrated.\u00a0<\/span><\/p>\n<div class=\"banner\">\r\n    <div class=\"title\">\r\n        <span class=\"light\">Launch Your Product Faster<br> with<\/span>\r\n        <span class=\"bold\">Gembah<\/span>\r\n    <\/div>\r\n    <div class=\"subtitle\">\r\n        <span>1000\u2019s of vetted factories, designers, and experts are a few clicks away!<\/span>\r\n    <\/div>\r\n    <a href=\"\/expert-help\/\" target=\"_blank\" class=\"cta-button\">Get Started Now<\/a>\r\n<\/div>\r\n<style>\r\n    .banner {\r\n        background-color: #0692FB;\r\n        background-image: radial-gradient(rgba(255, 255, 255, 0.07) 1.6px, transparent 1px);\r\n        background-size: 7px 7px;\r\n        color: #ffffff;\r\n        padding: 30px;\r\n        text-align: center;\r\n        font-family: Arial, sans-serif;\r\n        border-radius: 12px;\r\n        max-width: 540px;\r\n        margin: 20px auto 40px;\r\n        box-shadow: 0px 8px 16px rgba(0, 0, 0, 0.2);\r\n        display: inline-block;\r\n    }\r\n\r\n    .banner .title {\r\n        font-family: 'Poppins', sans-serif;\r\n        font-size: 28px;\r\n        margin: 5px 20px 0;\r\n        text-shadow: 1px 1px 4px rgba(0, 0, 0, 0.2);\r\n        line-height: 1.2;\r\n        color:#ffffff!important;\r\n    }\r\n\r\n    .banner .title .light {\r\n        font-weight: 400;\r\n    }\r\n\r\n    .banner .title .bold {\r\n        font-weight: 900;\r\n    }\r\n\r\n    .banner .subtitle {\r\n        font-family: 'Jost', sans-serif;\r\n        font-size: 18px;\r\n        font-weight: 400;\r\n        line-height: 1.25;\r\n        margin: 14px 60px 20px;\r\n        text-shadow: 1px 1px 4px rgba(0, 0, 0, 0.2);\r\n        word-spacing: 0.8px;\r\n        color:#ffffff!important;\r\n    }\r\n\r\n    \/* More specific selector with !important overrides *\/\r\n    .banner a.cta-button {\r\n        background-color: #fdbc52 !important;\r\n        color: #1e1e1e !important;\r\n        font-family: 'Jost', sans-serif !important;\r\n        font-size: 20px !important;\r\n        font-weight: 900 !important;\r\n        padding: 9px 19px !important;\r\n        border-radius: 6px !important;\r\n        margin: 15px 0 10px !important;\r\n        cursor: pointer !important;\r\n        text-decoration: none !important;\r\n        display: inline-block !important;\r\n        transition: background-color 0.3s ease !important;\r\n        box-shadow: 0px 6px 12px rgba(0, 0, 0, 0.3) !important;\r\n    }\r\n\r\n    .banner a.cta-button:hover {\r\n        background-color: #e6a946 !important;\r\n    }\r\n\r\n    @media (max-width: 600px) {\r\n        .banner {\r\n            max-width: 90%;\r\n            margin: 20px auto;\r\n        }\r\n\r\n        .banner .title {\r\n            font-size: 20px;\r\n            margin: 0px 0;\r\n        }\r\n\r\n        .banner .subtitle {\r\n            font-size: 16px;\r\n            font-weight: 500;\r\n            margin: 20px 20px 0;\r\n            margin-bottom: 30px;\r\n        }\r\n\r\n        .banner a.cta-button {\r\n            font-size: 16px !important;\r\n            padding: 10px !important;\r\n            width: 100% !important;\r\n        }\r\n    }\r\n<\/style>\r\n\n<h3><span class=\"ez-toc-section\" id=\"Transferring_Information_Between_Stages\"><\/span><b>Transferring Information Between Stages<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">These tools are used to capture information at each of the steps in the product lifecycle journey, and move information to the people working on each step. A great example of how this works is the transition from design to manufacturing. The product development team needs to understand the needs of manufacturing and incorporate design for manufacturing, DFM, into their decisions for the product. And, once the design is transferred to manufacturing, that team needs clear access to the product definition.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The tools in a PLM system are used to capture, transfer, and track that information. Without a well-implemented product lifecycle management, the information does not flow up and down the process and critical mistakes can be made. For our example of design for manufacturing, PLM helps the product development team avoid creating a product that can\u2019t be easily made.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_the_Benefits_of_Product_Lifecycle_Management\"><\/span><b>What Are the Benefits of Product Lifecycle Management?\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-5752\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2022\/07\/woman-sketching-and-holding-a-tablet.jpeg\" alt=\"Woman sketching on a board\" width=\"700\" height=\"467\" \/>Tends come and go in business, and the ideas that work stick. Product lifecycle management is one of those trends that took off and became ubiquitous across almost every industry. PLM is wildly popular across industries because it works, reducing how long it takes to get a product to market and improving the bottom line.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every company and product will see different benefits from a well-implemented PLM process. Here are the most common benefits:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Shorten_Time_to_Market\"><\/span><b>1. Shorten Time to Market<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">PLM\u2019s most obvious benefit is how information is easily captured and transferred. This allows research, product design, and manufacturing to move much faster and with more information. As an example, by linking design and manufacturing through PLM, design for manufacturing takes less time.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Reduce_Costs\"><\/span><b>2. Reduce Costs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The information found in a product lifecycle management system allows the entire team to optimize processes and materials better across business systems. With an accurate description of your product available to everyone on the team, you can make intelligent and informed decisions that drive down costs.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Increase_Productivity\"><\/span><b>3. Increase Productivity<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">By reducing both time to market and costs, your company can increase productivity, getting more value from every employee, supplier, and production partner. It also provides information to project management that allows them to streamline and automate processes.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Decrease_Compliance_Issues\"><\/span><b>4. Decrease Compliance Issues<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A PLM system provinces a single version of the truth that is easily accessed. This enables your quality and compliance teams to get the right information quickly and make informed decisions.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Improve_Product_Quality\"><\/span><b>5. Improve Product Quality<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">At its core, a product lifecycle management system defines a product, and accurate product definition is fundamental to quality management. With a good PLM system, you define, measure, and improve your product&#8217;s quality more efficiently.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Provide_Product_Insight\"><\/span><b>6. Provide Product Insight<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">PLM gathers product information in one place for use by every member of your research, design, manufacturing, and support team to identify issues, point out advantages, and gain real-world insight into your product.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Reduce_the_Frequency_of_Fumbled_Information_Handoffs\"><\/span><b>7. Reduce the Frequency of Fumbled Information Handoffs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The biggest problem with not having a PLM system, the processes and tools that are used to manage your product\u2019s lifecycle, is the major rework required when information is not transferred between steps of a product&#8217;s journey. Not designing to requirements, getting design for manufacturing wrong, and not learning from customer input through support all lead to costly and time-consuming rework. PLM lessens or removes the likelihood of such fumbles.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On their own, each of these advantages can have a significant positive impact on your bottom line. They can increase revenue, reduce costs, and shorten schedules. Taken together, when PLM is done right, they can give your company a significant competitive advantage. And if your competition is using product lifecycle management correctly and you aren\u2019t, you\u2019re starting with a big disadvantage.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Making_Product_Lifecycle_Management_Work_for_Your_Product\"><\/span><b>Making Product Lifecycle Management Work for Your Product<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-5749\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2022\/07\/employees-brainstorming.jpeg\" alt=\"Product lifecycle management: team working together\" width=\"700\" height=\"292\" \/>If you are part of a large enterprise, your company most likely already has some type of product lifecycle management process and the tools to implement it. Reach out to key stakeholders to understand how your company is implementing PLM.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you work in a small or mid-sized organization, you may have the separate tools that go into a PLM system but no way to connect them. There are a lot of companies out there eager to sell you PLM tools. But that is not the same thing as having a PLM process for your products. To implement proper product lifecycle management, find a partner who doesn\u2019t have a software bias that can understand your product and company needs. <\/span><a data-wpil=\"url\" href=\"https:\/\/gembah.com\/services\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Gembah has experts<\/span><\/a><span style=\"font-weight: 400;\"> that can help with this and most other aspects of bringing a product to market.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or, you may have a virtual company where you only focus on identifying product needs and then selling the product. You work with partners for everything else. Gembah has a proven PLM solution for your team if this describes your organization. We have a platform designed to help with multi-stage and multi-party collaboration throughout your product&#8217;s lifecycle. The <\/span><a data-wpil=\"url\" href=\"https:\/\/gembah.com\/about-us\/our-platform\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Gembah platform<\/span><\/a><span style=\"font-weight: 400;\"> consolidates the entire product development process, and we also have people who understand the steps and overall process that our platform manages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Product development is exciting and can make or break a company, but it isn\u2019t easy. It requires a lot of people, data, and expertise to get it right. Some of the most challenging aspects of product development are building the right team, managing all moving parts, and knowing what to do next. Product lifecycle management is one of many important aspects that Gembah is intimately familiar with. Don\u2019t continue on your product development journey alone. <\/span><a href=\"\/contact\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Reach out to Gembah<\/span><\/a><span style=\"font-weight: 400;\"> and let us help you along the way. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are tons of moving parts in the process of creating and selling a product. At every step, information is created that needs to be captured and shared \u2014 a lot of information. The industry developed product lifecycle management (PLM) to provide a way of managing the information generated over the lifespan of a product. &#8230; <a title=\"Build a Competitive Edge With Product Lifecycle Management\" class=\"read-more\" href=\"https:\/\/gembah.com\/blog\/product-lifecycle-management\/\" aria-label=\"More on Build a Competitive Edge With Product Lifecycle Management\">Read more<\/a><\/p>\n","protected":false},"author":14,"featured_media":7618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"topics":[],"class_list":["post-8975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v23.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Build a Competitive Edge With Product Lifecycle Management - 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