{"id":9474,"date":"2022-10-11T14:40:05","date_gmt":"2022-10-11T14:40:05","guid":{"rendered":"https:\/\/staginggembah.wpengine.com\/?post_type=podcasts&#038;p=9474"},"modified":"2025-04-03T12:00:47","modified_gmt":"2025-04-03T17:00:47","slug":"dont-skip-these-steps-in-product-development-e-comm-elevated","status":"publish","type":"podcasts","link":"https:\/\/gembah.com\/podcasts\/dont-skip-these-steps-in-product-development-e-comm-elevated\/","title":{"rendered":"Don&#8217;t Skip These Steps in Product Development | E-Comm Elevated"},"content":{"rendered":"\n<iframe src=\"https:\/\/anchor.fm\/ecomm-elevated-soapbox\/embed\/episodes\/Dont-Skip-These-Steps-in-Product-Development---E-Comm-Elevated-7-e1o7jcm\/a-a8iorlm\" height=\"150px\" width=\"100%\" frameborder=\"0\" scrolling=\"no\"><\/iframe>\n\n\n\n<p>No matter how easy it might seem, running a business is a lot of hard work. This workload is often too much for one person or even one team, resulting in some aspects of the business being overlooked. One of these aspects is often product development. Even minor mistakes in product development can have a substantial negative impact on a business. For this reason, entrepreneurs should know when and whom to ask for help when it comes to product development.<\/p>\n\n\n\n<p>In this podcast, Zack Leonard is the founder and president of Gembah will share some advice on the subject. Zack has worked for major corporations such as Instacart and Dropoff before deciding to change his career path four years ago. Today, his mission is to help businesses that seek to research, design, or manufacture a product. Tune in to find out more about how to approach the manufacturing process, and listen to his great advice for fellow entrepreneurs!<\/p>\n\n\n\n<p>What you will Hear in Today\u2019s Show:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Zack\u2019s background and motivations for starting Gembah<\/li><li>What Gembah does for its clients<\/li><li>The most common mistakes made by entrepreneurs in the manufacturing process<\/li><li>The importance of vetting your manufacturers<\/li><li>Forecasting as the paramount aspect of doing business<\/li><li>Key points to consider when taking on additional staff<\/li><li>Zack\u2019s tip for entrepreneurs: hypothesize, test, analyze, and repeat<\/li><\/ul>\n\n\n     \r\n     \r\n                                         \r\n            \r\n                                         \r\n            \r\n                                         \r\n            \r\n                         \r\n                 \r\n         \r\n    \r\n\r\n<div id=\"related-content-blockblock_6345807f16400\" class=\"related-content-block related-content block\">\r\n\r\n    <div class=\"main-margin outer-container\">\r\n\r\n        <div class=\"section-header\">\r\n\r\n            <h2>\r\n\r\n                Resource Center\r\n            <\/h2>\r\n\r\n            <h3>\r\n\r\n                Related Content\r\n            <\/h3>\r\n\r\n            <p>\r\n                Learn more about every step of the product development journey with our library of helpful resources. View the latest ebooks, webinars, blogs, and case studies from Gembah\u2019s Experts.                \r\n            <\/p>\r\n       \r\n        <\/div>\r\n\r\n\r\n        <div class=\"featured-related-outer\">\r\n\r\n\r\n            <div class=\"related-items-container\">\r\n\r\n                \r\n                    <div class=\"related-item\">\r\n                    \r\n                        <a href=\"https:\/\/gembah.com\/blog\/crowdfunding-for-product-launch-how-to-raise-money-before-you-manufacture\/\"><img decoding=\"async\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2026\/01\/crowdfunding-for-product-launch-how-to-raise-money-before-you-manufacture-694f6215c789a-768x432.webp\" alt=\"\" \/><\/a>\r\n\r\n                        <div class=\"related-inner\">\r\n\r\n                            <span class=\"post-type\">\r\n\r\n                                Blog\r\n                            <\/span>\r\n\r\n                            <a href=\"https:\/\/gembah.com\/blog\/crowdfunding-for-product-launch-how-to-raise-money-before-you-manufacture\/\">\r\n\r\n                                <h2>\r\n\r\n                                    Crowdfunding for Product Launch: How to Raise Money Before You Manufacture\r\n                                <\/h2>\r\n\r\n                            <\/a>\r\n\r\n                            <p>\r\n\r\n                                Crowdfunding for product launch offers a powerful way to validate your idea, build an audience, and secure funding simultaneously. But here&#8217;s the reality most creators discover too late: campaigns fail because the product itself isn&#8217;t ready for manufacturing, not because the marketing was weak. Before you commit to a Kickstarter or Indiegogo campaign, you need &#8230; <a title=\"Product Branding for Small Business: When It Matters (and When It Doesn&#8217;t)\" class=\"read-more\" href=\"https:\/\/gembah.com\/blog\/product-branding-for-small-business-when-it-matters-and-when-it-doesnt\/\" aria-label=\"More on Product Branding for Small Business: When It Matters (and When It Doesn&#8217;t)\">Read more<\/a>\r\n                            <\/p>\r\n\r\n                            <div class=\"related-footer\"> \r\n\r\n                                 <a href=\"https:\/\/gembah.com\/blog\/crowdfunding-for-product-launch-how-to-raise-money-before-you-manufacture\/\">Read<\/a>    \r\n\r\n                            <\/div>\r\n\r\n                        <\/div>\r\n                                            \r\n                    <\/div>    \r\n\r\n                \r\n                    <div class=\"related-item\">\r\n                    \r\n                        <a href=\"https:\/\/gembah.com\/case-studies\/the-hangout\/\"><img decoding=\"async\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2026\/01\/the_hangout_logo-768x364.webp\" alt=\"\" \/><\/a>\r\n\r\n                        <div class=\"related-inner\">\r\n\r\n                            <span class=\"post-type\">\r\n\r\n                                Case Study\r\n                            <\/span>\r\n\r\n                            <a href=\"https:\/\/gembah.com\/case-studies\/the-hangout\/\">\r\n\r\n                                <h2>\r\n\r\n                                    The Hangout: A Magnetic Leap from Everyday Hassles to Effortless Leisure\r\n                                <\/h2>\r\n\r\n                            <\/a>\r\n\r\n                            <p>\r\n\r\n                                How Gembah helped The Hangout bring a magnetic outdoor accessory to life\u2014from industrial design and sourcing to sampling and production readiness.\r\n                            <\/p>\r\n\r\n                            <div class=\"related-footer\"> \r\n\r\n                                 <a href=\"https:\/\/gembah.com\/case-studies\/the-hangout\/\">Read<\/a>    \r\n\r\n                            <\/div>\r\n\r\n                        <\/div>\r\n                                            \r\n                    <\/div>    \r\n\r\n                \r\n                    <div class=\"related-item\">\r\n                    \r\n                        <a href=\"https:\/\/gembah.com\/blog\/product-branding-for-small-business-when-it-matters-and-when-it-doesnt\/\"><img decoding=\"async\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2025\/11\/people-color-swatches-768x432.webp\" alt=\"\" \/><\/a>\r\n\r\n                        <div class=\"related-inner\">\r\n\r\n                            <span class=\"post-type\">\r\n\r\n                                Blog\r\n                            <\/span>\r\n\r\n                            <a href=\"https:\/\/gembah.com\/blog\/product-branding-for-small-business-when-it-matters-and-when-it-doesnt\/\">\r\n\r\n                                <h2>\r\n\r\n                                    Product Branding for Small Business: When It Matters (and When It Doesn&#8217;t)\r\n                                <\/h2>\r\n\r\n                            <\/a>\r\n\r\n                            <p>\r\n\r\n                                Product branding for small business starts with a hard truth: you don&#8217;t always need it on day one. If you&#8217;re launching a simple product to test market demand or white-labeling an existing item, a full brand identity might be overkill. But if you&#8217;re building something meant to last, competing in a crowded space, or planning &#8230; <a title=\"Product Branding for Small Business: When It Matters (and When It Doesn&#8217;t)\" class=\"read-more\" href=\"https:\/\/gembah.com\/blog\/product-branding-for-small-business-when-it-matters-and-when-it-doesnt\/\" aria-label=\"More on Product Branding for Small Business: When It Matters (and When It Doesn&#8217;t)\">Read more<\/a>\r\n                            <\/p>\r\n\r\n                            <div class=\"related-footer\"> \r\n\r\n                                 <a href=\"https:\/\/gembah.com\/blog\/product-branding-for-small-business-when-it-matters-and-when-it-doesnt\/\">Read<\/a>    \r\n\r\n                            <\/div>\r\n\r\n                        <\/div>\r\n                                            \r\n                    <\/div>    \r\n\r\n                \r\n            <\/div>\r\n            \r\n            \r\n        <\/div>\r\n\r\n    <\/div>\r\n\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Even minor mistakes in product development can have a substantial negative impact on a business. For this reason, entrepreneurs should know when and whom to ask for help when it comes to product development.<\/p>\n","protected":false},"featured_media":9475,"template":"","topics":[15],"class_list":["post-9474","podcasts","type-podcasts","status-publish","has-post-thumbnail","hentry","topics-product-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v23.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Essential Steps in Product Development | E-Comm Strategy<\/title>\n<meta name=\"description\" content=\"Learn essential product development strategies and manufacturing insights with Zack Leonard, founder of Gembah, in this insightful podcast.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gembah.com\/podcasts\/dont-skip-these-steps-in-product-development-e-comm-elevated\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Don&#039;t Skip These Steps in Product Development | E-Comm Elevated\" \/>\n<meta property=\"og:description\" content=\"Looking to research, design, or manufacture your next product? 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