{"id":9876,"date":"2023-05-04T15:25:34","date_gmt":"2023-05-04T15:25:34","guid":{"rendered":"https:\/\/staginggembah.wpengine.com\/?p=9876"},"modified":"2024-11-04T11:47:15","modified_gmt":"2024-11-04T17:47:15","slug":"the-power-of-collaboration-what-to-sell","status":"publish","type":"post","link":"https:\/\/gembah.com\/product-development\/the-power-of-collaboration-what-to-sell\/","title":{"rendered":"The Power of Collaboration: What to Sell"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/gembah.com\/product-development\/the-power-of-collaboration-what-to-sell\/#The_Power_of_Collaboration\" title=\"The Power of Collaboration\">The Power of Collaboration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/gembah.com\/product-development\/the-power-of-collaboration-what-to-sell\/#Identifying_Popular_Things_to_Sell\" title=\"Identifying Popular Things to Sell\">Identifying Popular Things to Sell<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/gembah.com\/product-development\/the-power-of-collaboration-what-to-sell\/#Determine_Your_Niche\" title=\"Determine Your Niche\">Determine Your Niche<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/gembah.com\/product-development\/the-power-of-collaboration-what-to-sell\/#Use_Social_Media_as_a_Search_Engine\" title=\"Use Social Media as a Search Engine\">Use Social Media as a Search Engine<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/gembah.com\/product-development\/the-power-of-collaboration-what-to-sell\/#Determining_the_Best_Online_Sales\" title=\"Determining the Best Online Sales\">Determining the Best Online Sales<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/gembah.com\/product-development\/the-power-of-collaboration-what-to-sell\/#Product_Research_and_E-commerce_Websites\" title=\"Product Research and E-commerce Websites\">Product Research and E-commerce Websites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/gembah.com\/product-development\/the-power-of-collaboration-what-to-sell\/#See_What_People_Are_Searching_For\" title=\"See What People Are Searching For\">See What People Are Searching For<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/gembah.com\/product-development\/the-power-of-collaboration-what-to-sell\/#Developing_New_Products\" title=\"Developing New Products\">Developing New Products<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/gembah.com\/product-development\/the-power-of-collaboration-what-to-sell\/#Identify_Gaps_in_the_Market\" title=\"Identify Gaps in the Market\">Identify Gaps in the Market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/gembah.com\/product-development\/the-power-of-collaboration-what-to-sell\/#Iterate_on_Features\" title=\"Iterate on Features\">Iterate on Features<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/gembah.com\/product-development\/the-power-of-collaboration-what-to-sell\/#Bring_Your_Ideas_to_Life\" title=\"Bring Your Ideas to Life\">Bring Your Ideas to Life<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-the-power-of-collaboration\"><span class=\"ez-toc-section\" id=\"The_Power_of_Collaboration\"><\/span>The Power of Collaboration<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As a potential seller, how are you determining what products to bring to market? In sourcing or it is part of your job is to have trendy products <a data-wpil=\"url\" href=\"https:\/\/gembah.com\/sourcing\/\">available for purchase<\/a> or anticipate products that will realize value as quickly as possible. Microtrends lasting anywhere from a couple of months to a few weeks, products gain and lose popularity quickly. You need to know what to sell to outpace competitors.&nbsp;<\/p>\n\n\n\n<p>Unfortunately, in this line of business, product sellers need to be able to identify a popular product, source it, and deliver it to the buyer before the demand drops. Luckily, there are several methods that direct-to-customer sellers can use to keep on top of trendy products and predict new ones. These methods include identifying popular things to sell, determining the best online sales, and developing new products.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-identifying-popular-things-to-sell\"><span class=\"ez-toc-section\" id=\"Identifying_Popular_Things_to_Sell\"><\/span><strong>Identifying Popular Things to Sell<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"520\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2023\/05\/multiracial-business-team-developing-a-new-project-2021-08-26-17-26-28-utc.jpg\" alt=\"identifying what to sell\" class=\"wp-image-9889\" srcset=\"https:\/\/gembah.com\/wp-content\/uploads\/2023\/05\/multiracial-business-team-developing-a-new-project-2021-08-26-17-26-28-utc.jpg 800w, https:\/\/gembah.com\/wp-content\/uploads\/2023\/05\/multiracial-business-team-developing-a-new-project-2021-08-26-17-26-28-utc-300x195.jpg 300w, https:\/\/gembah.com\/wp-content\/uploads\/2023\/05\/multiracial-business-team-developing-a-new-project-2021-08-26-17-26-28-utc-768x499.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>When determining what to sell, it&#8217;s obviously best to spend your time, energy, and resources on popular things to sell. However, with millions of products to sell, it can be overwhelming. The first two steps in identifying popular items to sell are to determine your niche and start using social media as a search engine.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-determine-your-niche\"><span class=\"ez-toc-section\" id=\"Determine_Your_Niche\"><\/span><strong>Determine Your Niche<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Determining your niche allows you to focus on your business and the type of product or products you want to sell. Customers are less likely to purchase from companies that <a href=\"https:\/\/www.forbes.com\/sites\/aileron\/2013\/02\/20\/why-too-many-choices-will-hurt-your-small-business\/?sh=7d0eb0322378\">provide numerous choices<\/a>. By focusing on your product type, you also limit the competition you have to contend with. For example, your <a data-wpil=\"url\" href=\"https:\/\/gembah.com\/expertise\/fashion\/\">niche could be fashion accessories<\/a> or kitchen tools. From there, you can decide what to sell.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-use-social-media-as-a-search-engine\"><span class=\"ez-toc-section\" id=\"Use_Social_Media_as_a_Search_Engine\"><\/span><strong>Use Social Media as a Search Engine<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>After determining your niche, it\u2019s time to find what people are raving about online. You can use popular social media platforms to search for similar products to yours and what people are saying about them. In determining popular things to sell, you can observe what products in your niche <a href=\"https:\/\/gembah.com\/webinar\/how-to-launch-the-next-viral-product-on-amazon\/\">are trending online<\/a>. Selling products that offer better, newer, or unique features helps separate yours from your competitors. Using social media as a search engine to <a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/4-ways-to-use-social-media-for-market-research\/439217\">see how similar products fare<\/a> is a form of market research. After identifying popular things to sell, the next step is to look at the numbers by identifying which products sell well.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-determining-the-best-online-sales\"><span class=\"ez-toc-section\" id=\"Determining_the_Best_Online_Sales\"><\/span><strong>Determining the Best Online Sales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2023\/05\/owner-online-store-on-the-website-selling-product-2023-03-08-21-07-39-utc.jpg\" alt=\"online sales\" class=\"wp-image-9892\" srcset=\"https:\/\/gembah.com\/wp-content\/uploads\/2023\/05\/owner-online-store-on-the-website-selling-product-2023-03-08-21-07-39-utc.jpg 800w, https:\/\/gembah.com\/wp-content\/uploads\/2023\/05\/owner-online-store-on-the-website-selling-product-2023-03-08-21-07-39-utc-300x200.jpg 300w, https:\/\/gembah.com\/wp-content\/uploads\/2023\/05\/owner-online-store-on-the-website-selling-product-2023-03-08-21-07-39-utc-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Determining the best online sales helps solidify what to sell. Finding data on the type of products you want to sell will confirm whether or not these products are worth your time, energy, and resources. To gather this data, you can research through e-commerce websites or see what people search for on search engines.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-product-research-and-e-commerce-websites\"><span class=\"ez-toc-section\" id=\"Product_Research_and_E-commerce_Websites\"><\/span><strong>Product Research and E-commerce Websites<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When determining the best online sales, you can look to ecommerce websites like Amazon or others that facilitate reselling or direct-to-consumer sales. At these sites, you can <a data-wpil=\"url\" href=\"https:\/\/gembah.com\/blog\/product-research\/\">conduct product research<\/a>. If your niche is kitchen accessories, search for a specific product type, such as portable hot plates, and look at reviews. Take note of what features are included in the best-selling and most popular items so that your product can combine these features. Your search can also be broader, such as researching general kitchen accessories and seeing which products sell the best. This second method works better for determining overall product demand.&nbsp;<\/p>\n\n\n<div class=\"banner\">\r\n    <div class=\"title\">\r\n        <span class=\"light\">Launch Your Product Faster<br> with<\/span>\r\n        <span class=\"bold\">Gembah<\/span>\r\n    <\/div>\r\n    <div class=\"subtitle\">\r\n        <span>1000\u2019s of vetted factories, designers, and experts are a few clicks away!<\/span>\r\n    <\/div>\r\n    <a href=\"\/expert-help\/\" target=\"_blank\" class=\"cta-button\">Get Started Now<\/a>\r\n<\/div>\r\n<style>\r\n    .banner {\r\n        background-color: #0692FB;\r\n        background-image: radial-gradient(rgba(255, 255, 255, 0.07) 1.6px, transparent 1px);\r\n        background-size: 7px 7px;\r\n        color: #ffffff;\r\n        padding: 30px;\r\n        text-align: center;\r\n        font-family: Arial, sans-serif;\r\n        border-radius: 12px;\r\n        max-width: 540px;\r\n        margin: 20px auto 40px;\r\n        box-shadow: 0px 8px 16px rgba(0, 0, 0, 0.2);\r\n        display: inline-block;\r\n    }\r\n\r\n    .banner .title {\r\n        font-family: 'Poppins', sans-serif;\r\n        font-size: 28px;\r\n        margin: 5px 20px 0;\r\n        text-shadow: 1px 1px 4px rgba(0, 0, 0, 0.2);\r\n        line-height: 1.2;\r\n        color:#ffffff!important;\r\n    }\r\n\r\n    .banner .title .light {\r\n        font-weight: 400;\r\n    }\r\n\r\n    .banner .title .bold {\r\n        font-weight: 900;\r\n    }\r\n\r\n    .banner .subtitle {\r\n        font-family: 'Jost', sans-serif;\r\n        font-size: 18px;\r\n        font-weight: 400;\r\n        line-height: 1.25;\r\n        margin: 14px 60px 20px;\r\n        text-shadow: 1px 1px 4px rgba(0, 0, 0, 0.2);\r\n        word-spacing: 0.8px;\r\n        color:#ffffff!important;\r\n    }\r\n\r\n    \/* More specific selector with !important overrides *\/\r\n    .banner a.cta-button {\r\n        background-color: #fdbc52 !important;\r\n        color: #1e1e1e !important;\r\n        font-family: 'Jost', sans-serif !important;\r\n        font-size: 20px !important;\r\n        font-weight: 900 !important;\r\n        padding: 9px 19px !important;\r\n        border-radius: 6px !important;\r\n        margin: 15px 0 10px !important;\r\n        cursor: pointer !important;\r\n        text-decoration: none !important;\r\n        display: inline-block !important;\r\n        transition: background-color 0.3s ease !important;\r\n        box-shadow: 0px 6px 12px rgba(0, 0, 0, 0.3) !important;\r\n    }\r\n\r\n    .banner a.cta-button:hover {\r\n        background-color: #e6a946 !important;\r\n    }\r\n\r\n    @media (max-width: 600px) {\r\n        .banner {\r\n            max-width: 90%;\r\n            margin: 20px auto;\r\n        }\r\n\r\n        .banner .title {\r\n            font-size: 20px;\r\n            margin: 0px 0;\r\n        }\r\n\r\n        .banner .subtitle {\r\n            font-size: 16px;\r\n            font-weight: 500;\r\n            margin: 20px 20px 0;\r\n            margin-bottom: 30px;\r\n        }\r\n\r\n        .banner a.cta-button {\r\n            font-size: 16px !important;\r\n            padding: 10px !important;\r\n            width: 100% !important;\r\n        }\r\n    }\r\n<\/style>\r\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-see-what-people-are-searching-for\"><span class=\"ez-toc-section\" id=\"See_What_People_Are_Searching_For\"><\/span><strong>See What People Are Searching For<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In your search for what to sell, you can use Google Trends, which allows you to see how often people <a href=\"https:\/\/trends.google.com\/home\">search for a particular word<\/a> or phrase. In our kitchen accessory example, let\u2019s say you want to see if people are searching for hot plates. Upon entering this phrase in Google Trends and limiting interest over time to 90 days, there is no worthy uptick in interest, so maybe hot plates aren\u2019t the product to invest in. However, upon searching \u201cgrilling tools\u201d under the same parameters, we can see a slight upward trend between December and March. This is likely because summer is approaching. In response, you can consider offering unique grilling tools to meet anticipated increased demand.<\/p>\n\n\n\n<p>Selling products similar to those that have already made best-seller lists is a tried and true method of determining what to sell. However, the <a href=\"https:\/\/www.investopedia.com\/terms\/m\/marketsaturation.asp#:~:text=by%20Eric%20Estevez-,What%20Is%20Market%20Saturation%3F,or%20increasing%20overall%20consumer%20demand.\">market can undergo saturation<\/a>, depending on the product type you\u2019d like to offer and the niche you\u2019re focused on. This is where developing new products or iterating on features can help your products stand out.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-developing-new-products\"><span class=\"ez-toc-section\" id=\"Developing_New_Products\"><\/span><strong>Developing New Products<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2023\/05\/very-close-side-view-of-a-male-jeweler-looking-at-2022-01-04-22-43-41-utc.jpg\" alt=\"develop new products\" class=\"wp-image-9890\" srcset=\"https:\/\/gembah.com\/wp-content\/uploads\/2023\/05\/very-close-side-view-of-a-male-jeweler-looking-at-2022-01-04-22-43-41-utc.jpg 800w, https:\/\/gembah.com\/wp-content\/uploads\/2023\/05\/very-close-side-view-of-a-male-jeweler-looking-at-2022-01-04-22-43-41-utc-300x200.jpg 300w, https:\/\/gembah.com\/wp-content\/uploads\/2023\/05\/very-close-side-view-of-a-male-jeweler-looking-at-2022-01-04-22-43-41-utc-768x513.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Developing new products can be difficult, but with market research and brainstorming, you can <a data-wpil=\"url\" href=\"https:\/\/gembah.com\/blog\/how-to-research-a-better-product-opportunity\/\">identify gaps in the market<\/a> or iterate on features that could lead to a new product. When you introduce something novel to the market, you\u2019ll have a unique opportunity to establish your brand and become synonymous with that product effectively.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-identify-gaps-in-the-market\"><span class=\"ez-toc-section\" id=\"Identify_Gaps_in_the_Market\"><\/span><strong>Identify Gaps in the Market<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>How do you develop a product that could be useful if you don\u2019t know what the product is? You can conduct market research to find which products people wish existed within your niche. Or, <a href=\"https:\/\/www.indeed.com\/career-advice\/career-development\/how-to-brainstorm\">you can brainstorm<\/a>. Think about your niche. What are some of the weaknesses of products within your niche? Are there unmet needs within your niche? As you contemplate your niche, consider these questions. For example, could you design a kitchen product that tracks when your vegetables will spoil rather than relying on remembering the date you have to use them by? You can also start by thinking about products you use within your niche and writing complaints. What new product would address them?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-iterate-on-features\"><span class=\"ez-toc-section\" id=\"Iterate_on_Features\"><\/span><strong>Iterate on Features<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With your list of complaints, how would you change an existing product? Developing a whole new product can be overwhelming, so you may consider iterating on features of existing products. This method can be a stepping stone to creating an entirely new product, even one that combines distinct kitchen tasks.&nbsp;<\/p>\n\n\n\n<p>When determining what to sell, there are many product possibilities and opportunities. However, focusing your business on a specific niche and a couple of product types is a good recipe for success. Identifying popular things to sell, determining the best online sales, and developing new products require market research. Using social media as a search engine and Google Trends, collaborating with online tools has facilitated this process for resellers worldwide.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bring-your-ideas-to-life\"><span class=\"ez-toc-section\" id=\"Bring_Your_Ideas_to_Life\"><\/span><strong>Bring Your Ideas to Life<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here at Gembah, we are united by our mission to help you create value faster with transparency built in from start to finish. Leading experts in the field have developed our platform to support product innovation. If you seek a single-platform solution for your product design and manufacturing process, trust Gembah.&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Power of Collaboration As a potential seller, how are you determining what products to bring to market? In sourcing or it is part of your job is to have trendy products available for purchase or anticipate products that will realize value as quickly as possible. Microtrends lasting anywhere from a couple of months to &#8230; <a title=\"The Power of Collaboration: What to Sell\" class=\"read-more\" href=\"https:\/\/gembah.com\/product-development\/the-power-of-collaboration-what-to-sell\/\" aria-label=\"More on The Power of Collaboration: What to Sell\">Read more<\/a><\/p>\n","protected":false},"author":14,"featured_media":9891,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[66],"tags":[],"topics":[],"class_list":["post-9876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v23.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Power of Collaboration: What to Sell<\/title>\n<meta name=\"description\" content=\"Microtrends lasting 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